Originally published at https://www.robertjelenic.com.

When I started this site, it was in English language only. But I had, for a while, wanted to expand to a bilingual English and German site. This presents an interesting challenge in internationalization of the site source code. Hugo handles very well. All I needed were the Hugo Multilingual Mode docs and these articles:

I abstracted HTML hard-coded strings into language resource files. Next I learned how Hugo handles the logical connection of Markdown files in Multilingual Mode. This in important because you want equivalent pages in multiple languages to be logically linked. The reason…

Originally published at https://www.robertjelenic.com.

I woke up to the news on Friday 4 February 2021 that McKinsey & Co struck a settlement. This related to their work for Purdue Pharma L.P. to “turbocharge” their sales of OxyContin, a powerful opioid painkiller.

More reading

Dipping my feet in the water

Turn back the clock to 2014. I…

Originally published at https://www.robertjelenic.com.

Consistency in global product and service marketing isn’t easy. Is it iPad or tablet? Customer support or customer success? You get the idea. This affects your marketing content, your equipment service manuals and everything in between. Referring to things or ideas consistently builds trust with users, avoids confusion and bolsters to your brand.

Individuals use consistent language effortlessly. Groups don’t. And things start to really get hairy when you move from single-language content to multilingual content. Inconsistencies in the source language content amplify and wreak havoc in translation and localization workflows.

By this point, most content…

Originally published at https://www.robertjelenic.com.

I love N26’s mission: Mobile banking the world loves. N26 is a Berlin-based “neobank” — a new breed of banks that take a fittingly modern approach to banking:

  • mobile-first
  • void of physical branches
  • actually useful in organizing your finances
  • built for the API-powered future of fintech
  • the type of easy, responsive support you get with most other SaaS products

Having lived in the UK, I am a former user of Monzo, Starling and Revolut, so I’ve had a chance to become an educated user. …

Originally posted at https://www.robertjelenic.com/notes-without-databases

Note-taking is really critical to how I work. It’s been important to me for a while to find a note-taking setup that I’m happy with. I’ve finally arrived there and would like to share it.

Here are a few principles I leaned on while searching for my ideal setup. I borrowed it from my previous post Image management without databases.

  1. Portability — The entire setup below avoids platform lock-in as much as possible
  2. Flexibility — I want my photos notes to work for me, not the other way around. I want the freedom to organize my…

Originally posted at https://www.robertjelenic.com/image-management-without-databases

This blog post shares the experience of organizing my photos. It’s one of those things I was dreading but I’m very happy with the result. There were a few things I wanted to get right in my setup.

  1. Portability — The entire setup below avoids platform lock-in as much as possible
  2. Flexibility — I want my photos to work for me, not the other way around. I want the freedom to organize my photos as I see fit today and change that easily in the future if need be
  3. Automation — As much of the setup…

Originally posted at https://www.robertjelenic.com/untangling-information-architecture-and-sitemaps

Don’t start a new website project without a defined purpose. Before any design file is created and before any line of code is written.

In this post, I’ll assume you’ve moved past this first, critical step. Soon thereafter you’ll move on to the Information Architecture of the site. Information Architecture defines the site structure and content hierarchy. Don’t confuse this with URL Structure. Will Critchlow from Distilled describes these concepts in this his Moz Whiteboard Friday video The Difference Between URL Structure and Information Architecture.

Originally posted at: https://www.robertjelenic.com/password-managers-for-marketing-teams

If you use any digital devices, you really should be using a password manager. If you’re not, stop reading this post, go get yourself set up, and then come back.

In this post I’ll focus on lessons I’ve learned while working with a password managers in a work setting, specifically in marketing. The point of the exercise is to create a team-wide setup that secures your company’s online accounts to the highest degree possible while still enabling collaboration within the Marketing team.

I’m an avid 1Password user so you’ll likely feel that throughout this post. There…

Originally posted at: https://www.robertjelenic.com/international-relocation-during-a-pandemic

Dear International Relocation, please meet Worst Time Ever. Worst Time Ever, please meet International Relocation. Let’s get to work.

In late January 2020, we decided that the best move for us was to relocate from London to Berlin. The reasons are many and won’t be the focus of this article. Instead, I’d like to give you a bit of insight into how we pulled off an international relocation in a time when just leaving your home is non-trivial.


My family moved to Germany in early March. According to “the plan” I was to stay in London…

Originally posted at: https://www.robertjelenic.com/why-notion-changes-website-builds

Notion is a Silicon Valley-based technology startup that’s built an amazing tool. In their own words:

…we are blending much of your workflow into an all-in-one workspace. Want a task list? A product roadmap? A design repository? They are now all in one place. You can even customize your own workspace from dozens of LEGO-style building blocks.

I remember seeing them market themselves as “the missing half of Slack”, which is brilliant. Slack and other similar apps are a fluid stream of conversation in which knowledge gets lost as the feed pushes it up into oblivion…

Robert Jelenic

Growth Strategist, B2B Marketer, Podcaster, Technology Geek

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